SEO Core Concepts: How does it all work?

Providing Answers When a person performs an online search, the search engine scours billions of documents and does a couple things: First, it returns only relevant or useful results to a search query; Second, it ranks those results by popularity of the websites serving the information. It is both relevance and popularity that the process of SEO is meant […]

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SEO: A quick guide to what it is and why you need it

What is Search Engine Optimization (SEO)? SEO is an online marketing discipline to help businesses increase visibility in organic (non-paid) search engine results. SEO encompasses technical and creative elements required to improve rankings, drive traffic, and increase awareness through search engines like Google. There are many aspects to SEO, from the words on your homepage […]

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